Direct to Film Printing: A Low-Key Game-Changer for Custom Apparel

Not every hero wears a cape. Some of them… print quietly, beautifully, and reliably on your company’s next batch of t-shirts.

At Flower City Apparel, we’ve got a soft spot for Direct to Film (DTF) printing. It might not be the flashiest name in the custom apparel world, but DTF brings the goods—sharp detail, versatility, and colors that really stick (literally and figuratively).

Whether you’re printing work shirts for your HVAC crew, promo gear for an event, or just looking to make your brand pop without jumping through hoops, DTF is one of those “Why haven’t we been using this all along?” kind of options.

So What’s DTF, Exactly?

In a nutshell: we print your design onto a special film, then heat-press it onto the garment. The result? A vibrant, durable print that looks great and feels smooth. No screens, no mess, just clean custom apparel.

Why We Like It (And Think You Will Too)

1. Vivid Colors, Sharp Details
DTF handles complex designs like a champ. Logos with gradients, intricate lines, or full-color artwork? Bring it on. Your brand deserves to be seen clearly—this gets it done.

2. Works on Just About Any Fabric
DTF isn’t picky. Cotton, poly, blends—it’s all fair game. That means more options for your team gear, giveaways, or merch line.

3. Built to Last
This isn’t your flaky, peel-off print from 2007. DTF stands up to wear and wash, keeping your apparel looking good long after the first job site or team huddle.

4. Great for Small Batches
You don’t need to order 200 shirts to make this worth it. DTF shines for short runs, making it ideal for smaller teams, test batches, or fresh merch ideas.

5. It’s Just… Easy
No setup fees. No color limits. Just a solid, flexible option for folks who want great-looking custom apparel without the fuss.

The Bottom Line?

Direct to Film printing is kind of like that teammate who never makes a fuss but always delivers. It gets the job done—quietly, cleanly, and with style.

If you’re ready to try a new way of getting your brand out there (or just want shirts that survive a few dozen wash cycles), let’s talk. Freddie’s got you covered.