Beat the Heat: Why Your Crew Deserves Moisture-Wicking Tees This Summer

Let’s be honest—summer in upstate New York can get spicy. If your crew is out there mowing lawns, fixing AC units, delivering goods, or climbing ladders in 85° sun, cotton just doesn’t cut it.

That’s where moisture-wicking apparel comes in. And trust me, your team will thank you.

At Flower City Apparel, we’re big fans of gear that works as hard as your crew does. Here’s why moisture-wicking shirts are a summer must for service-based businesses:

1. They Keep Sweat in Check

Moisture-wicking fabric pulls sweat away from the skin, so your team stays cooler and drier—even during a mid-July roof repair. No soggy shirts, no clinging cotton.

2. Built for Movement

These shirts are lightweight, breathable, and designed to move. Whether your crew is hauling mulch or hustling deliveries, they won’t feel weighed down.

3. Professional AND Practical

Custom branding still looks crisp on moisture-wicking shirts. So your logo shows up fresh—even after hours in the sun. You get sharp team branding without sacrificing comfort.

4. Long-Lasting and Durable

Service work is tough on gear. These performance fabrics hold up to repeated washes and wear, making them a solid investment in comfort and company image.

5. Team Morale Booster

Your team notices when you gear them up right. It’s a small gesture that says, “We care about your comfort.” That kind of goodwill? It sticks.

Let’s Gear Up
If you’ve got folks out in the field this summer, give them gear that goes the distance. We’ll help you pick the right style, fit, and colors—and of course, get your branding looking clean and pro.

Because sweat is a badge of honor—but your shirt doesn’t have to show it.